Five Challenges Facing Mobile Advertising in 2017
Have you ever wondered where mobile advertising is heading? What can possibly stop its unprecedented growth? Just 6 months ago for the first time in history mobile internet usage surpassed desktop. Mobile ad spending has been growing like crazy in past three years. However, it also conceals many challenges: Lack of attribution transparency, low conversion of mobile leads/traffic, tough to get the cross-device campaigns right, and difficulties in user reengagement after initial app install.