Five Big Areas for Breaking Down Silos Between Social and Multichannel Marketing

Marketers underinvest in the processes and tools needed to share social content, data and insights across the organization. Focus on five areas — organization, strategy, tools, data, and content and distribution — to deliver better insights and results across the multichannel marketing spectrum.

Publication: 
Gartner
Author: 
"Wilson, Jay
Document Type: 
Research
Paywall: 
$

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