Engage Women With Personal And Relevant Social Interactions

Women have the potential to drive a brand's reputation online because, compared with men, they are more connected with each other and like to talk about brands and products, especially in social media. But marketers, particularly in more male-oriented categories like finance, are not making a digital connection with women. To achieve the next level of digital success, marketers must understand their female consumers' life stage and then use social media to engage with them around passion points that mesh with the brand offering. By doing this, brands will embed social media within a holistic brand campaign and build a long-term relationship with women.

 

Publication: 
Forrester
Author: 
Strokes, Tracy
Document Type: 
Research
Paywall: 
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