Emoji Use in Email Subject Lines

They’re even popping up in email subject lines, yet some marketers hesitate to jump on the bandwagon. Their reluctance is understandable, since a subject line can make or break an email campaign. To provide some data-based insight around emojis, we’ve created our latest guide—Emoji Use in Email Subject Lines. In this guide we explore: The most common emojis used around holidays and events throughout the year, how subscribers interact with various emojis compared to text-only subject lines, and tips for incorporating emojis into your next email campaign.

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