Embrace a New Framework for Social Marketing Measurement

Counting numbers of followers and tabulating "likes" were never effective ways to measure social marketing success. Today's social marketers must embrace new data and build competencies in various analytics methodologies to demonstrate the value of their efforts.

Publication: 
Gartner
Author: 
Wilson, Jay; Eubanks, Christi
Document Type: 
Research
Paywall: 
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