Draw on Four Social Science Disciplines to Design Digital Business

To succeed in digital business, enterprises must understand why people behave as they do. CIOs will have to bring competencies in sociology, psychology, anthropology and economics into their organization.

Publication: 
Gartner
Author: 
Meehan, Patrick
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.