Direct Mail Campaign Wins Back Customers

Direct Mail Campaign Wins Back Customers

A leading brand offers consumers a snack subscription service to send high quality ingredients to make delicious snacks that are delivered conveniently to a subscriber’s doorstep. The company wanted to win back customers that had cancelled their subscription service by trying to reengage them through a direct mail campaign. The test strategically evaluated the effectiveness of a postcard campaign compared to an email campaign, as well as testing different promotional offers.

Document Type: 
Case Study
Paywall: 
Free
Show on Case Study Page: 
Yes

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