Digital Teens: Looking at How Technology Pervades Their Lives

Calling today’s US teens “digital natives” scarcely begins to express the degree to which digital technology permeates their daily routine.

Have US teens abandoned Facebook?
After a slow start in smartphone adoption, are teens catching up?
What role does digital video play in teens’ entertainment mix? How about digital music?
Does traditional media still matter to teens?
How big a factor is ecommerce in teens’ behavior as buyers?

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
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