Digital Marketers Continue Love Affair with Data

Data-driven marketing (DDM) spending will continue on an upward growth trajectory this year. In a January 2015 study by the Direct Marketing Association (DMA) and Winterberry Group, nearly four in 10 US marketing professionals expected their companies’ investment in DDM to increase between Q4 2014 and Q1 2015, with about one-quarter of that group estimating a significant rise. This was nearly 12 percentage points higher than the share of respondents who said the same about spending growth between Q3 and Q4 2014.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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