Digital Marketer Dilemmas (And the Solutions that Succeed)

You’re not alone—digital marketing isn’t easy. Learn about the digital marketing challenges that 11 top brands face and the solutions that succeed. AdRoll works with more than 25,000 marketers of all experience levels across every industry to develop campaigns for web, mobile, and social channels. Every marketer grapples with the many challenges of digital advertising, like maintaining brand recognition, acquiring new leads, and measuring the impact of their marketing efforts. In this guide, find firsthand accounts of digital marketing challenges: Freshly was doing well on Facebook but wanted to diversify their marketing mix, Pantheon needed to target their messaging to multiple stakeholders and buyer journeys, Peak Design was overwhelmed by the amount of analytics data available to interpret, YouCaring needed to find their most valuable prospects to expand their brand presence.

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