DIGITAL AD SPENDING BENCHMARKS BY INDUSTRY: THE COMPLETE EMARKETER SERIES
US industries will collectively spend upwards of $50 billion on digital advertising in 2014. It will be the !fth year in a row of torrid growth, re"ecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries since the trough of the Great Recession in 2009. But the sweeping story of overall digital ad spending growth can overshadow important subtrends within individual industries. That is the impetus for this report series—to provide a comprehensive overview of industryby-industry ad spending featuring deep-dive information about the challenges and opportunities that are driving marketing decisions in each sector.