The Current State of Marketing Measurement and Attribution

Did you know that 40% of marketers say that their measurement needs improvement? As the availability of data around key buyer interactions catapults marketers to the forefront of a company's revenue strategy, you're being asked now more than ever before how your programs impact pipeline and revenue. Are you adopting measurement best-practices? How does your company stack up? Download our new infographic to learn more about the current state of marketing measurement and where to focus your efforts.  

Publication: 
Bright Funnel
Author: 
Bright Funnel
Document Type: 
Research
Paywall: 
Free

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