The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

Customer data onboarding is the critical connection between offline and online marketing that marketers can leverage in driving or creating more cohesive cross-channel customer engagement. Forrester defines customer data onboarding as the process of making offline, known customer data available as online, anonymous audience segments for marketing engagement. View this report today to learn: Three of the most common use cases for customer data onboarding, 6 key steps of the standard onboarding process, and 6 ways to optimize the impact of data onboarding on customer engagement.

Publication: 
Tealium
Author: 
Tealium
Document Type: 
Research
Paywall: 
Free

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