The Core Four: Essential Marketing Technologies
Of the thousands of marketing technologies, only four are absolutely essential for digital programs. Chances are you’re missing one. Content has become a secret weapon for most marketers, but, according to Forrester, many teams lack the essential technology to connect creative content to upstream creation and downstream delivery. Learn: Which enterprise applications are essential for digital marketing, how core technologies fit together to support the complete marketing cycle, and ways to connect essential data and content.