Content Fitness Data Analysis
With goals of new customer acquisition and brand awareness, it's important to target consumers using the appropriate channels. But what does this mean? How does it affect your current strategy? How do you measure its success?
140 marketing professionals answered PAN Communications' questions about the "health" of their content marketing programs. The survey’s goal was to determine more about their approach to content marketing, content creation and content dissemination decisions and how these preferences play a role in overall brand strategy.