Competitive Landscape: Location-Based Advertising and Marketing

Brands are keen to reach consumers on their mobile devices with offers relevant to the user's location. Providers -- including communications service providers, Internet giants and new startups -- are all competing to win this business.

Publication: 
Gartner
Author: 
Zimmermann, Annette; Patrick, Chalotte
Document Type: 
Research
Paywall: 
$

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