Coca-Cola Europe sets direction for the global enterprise with a social engagement platform

Coca-Cola Europe proactively engages its consumers through social media and mobile platforms. Data from these interactions feeds into a single consumer database that is analyzed to produce and distribute precision digital marketing campaigns.

Publication: 
Gartner
Author: 
Aron, Dave; McDonald, Mark P.
Document Type: 
Research
Paywall: 
$

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