THE CHANGING FACE OF CO-OP: Digital Media Forges New Opportunities for Brand Managers

Brands are investing more than ever in co-op marketing programs, yet local business adoption is at an all-time low. Our research reveals that mismatched priorities, miscommunication and outdated mediums are to blame.
 
Brands have a huge opportunity to transform co-op marketing efforts and empower their partner networks by embracing the shift to digital marketing.

Publication: 
Borrell Associates
Author: 
Borrell Associates
Document Type: 
Research
Paywall: 
Free

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