Case Study: UCB Uses Social Media to Drive Patient Centricity

This research highlights how UCB leveraged social media to engage patients directly in the pharma industry. Life science CIOs can use this research to support their organization's drive to become a more-patient-centric organization with technology.

Publication: 
Gartner
Author: 
Scheibenreif, Don
Document Type: 
Research
Paywall: 
$

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