Car Dealership Uses New Buyer, Personalized Packet to Increase Loyalty

A multinational automaker wanted to increase brand loyalty among new car buyers, while enhancing the customer experience. They wanted a marketing campaign that was unique to each recipient and chose to develop a mail piece that offered warranties and accessories, providing information specific to the car purchased by the customer. As a result, site registrations to enroll in the loyalty rewards program increased by 120%.

Document Type: 
Case Study
Paywall: 
Free

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