C-SUITE SERIES: THE MARKETER'S MAP TO THE DIGITAL GOLDMINE
oday, if you're like most marketers, you're not seeing clearly. You're not only wasting money but you're missing out on some serious (and easily tapped) revenue. With the advancement of all things 'digital', you've lost sight of the fact that while they may exist in the digital world, consumers are not any less human. Their browsing, shopping, and purchasing habits all stem from the same physical humans walking through brick and mortar stores, and it's time they be treated as such. They're your Digital Goldmine, after all.