Building Consumer Brand Infatuation: How Popular Retail and Travel Brands are Crushing Customer Churn with Great Experiences

Customer satisfaction is the bedrock of brand success, and companies like Amazon and Marriott are masters in the art and science of creating innovative, immersive customer experiences that span across channels and touchpoints. Brands that follow their lead and deliver personal, seamless and relevant experiences are poised to dramatically boost customer loyalty and increase ROI; brands that don’t follow face grave consequences. Learn what keeps customers returning to their favorite brands time and again, why customers stop doing business with brands, and how brands can better understand customers and what they need at critical moments in their journeys.

Publication: 
Signal
Author: 
Signal
Document Type: 
Research
Paywall: 
Free

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