Building Brands That Attract + Engage Fans

How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market? With 195 countries and 6,500 languages around the world, the challenge is daunting as brands seek new methods and motivators to connect and engage with audiences through social, mobile, experiential, digital advertising and eCommerce channels.

The Chief Marketing Officer (CMO) Council has teamed with Fresh Squeezed Ideas to explore the cultural connection to brand attraction. In a new strategic brief, titled “Building Brands That Attract and Engage Fans,” the CMO Council taps domain experts and notable brand marketers from PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank and Overwaitea Food Group to learn more about how culturally connected brands stay valued, real and relevant with consumers.

Publication: 
CMO Council
Author: 
CMO Council
Document Type: 
Research
Paywall: 
Free

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