Build an Influencer Social Marketing Program That Delivers Results

Influencer marketing is a key part of social marketing that spreads the word about your brand and shapes audience beliefs and behaviors. Social marketers should choose influencers based on three factors — reach, relevance and resonance — to establish or reinvigorate influencer marketing efforts.

Publication: 
Gartner
Author: 
Polk, Jennifer; Wilson, Jay
Document Type: 
Research
Paywall: 
$

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