Build a Better B2B Customer Experience Program

B2B customer experience programs need full participation from salespeople and leaders to be successful. IT leaders supporting sales should ensure that sales has a full voice in the program, following Gartner's best practices for B2B customer journey design, process ownership and tool selection.

Publication: 
Gartner
Author: 
Travis, Tad
Document Type: 
Research
Paywall: 
$

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