Brief: Choose From Four Approaches To Build Your Community

The word "community" invokes a measure of confusion among B2C marketers. This brief explores the meaning of community, and provides examples of companies successfully using communities across the customer life cycle to build closer relationships with their customers and meet their business objectives.

Publication: 
Forrester
Author: 
Liousas, Erna Alfred; Parrish, Melissa; Brigitte, Majewski; Liu, Stephanie; Glazer, Laura
Document Type: 
Research
Paywall: 
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