Board Game-Inspired Campaign Increases Repeat Purchases and Upsells

Board Game-Inspired Campaign Increases Repeat Purchases and Upsells

Innoviate, a customer-centric relationship management agency, teamed with luxury automotive dealer BMW, to increase repeat purchases and upsells through an online interactive game that re-engaged customers. The campaign, titled, the MINI Repurchase campaign, took a data-driven approach to engage current MINI customers while obtaining additional customer data for BMW. 

Document Type: 
Case Study
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