A Blueprint for Using Audience Insights in Marketing Strategies
Most marketers think they have a good understanding of wants and expectations of their different audience groups. But often, they rely on stereotypes about consumer segments which might overgeneralize and mislead marketing strategies. Yes Lifecycle Marketing surveyed 300 brands online and during the Shop.org conference in September of 2017 to uncover exactly where marketers’ understanding of their audience falters, and identify ways to bridge those gaps. Download the report to learn: What marketers get right and wrong about generational differences that affect consumer behavior, How to apply more advanced personalization to maximize long-term conversions, and Unique preferences of various age groups and how to better reach each generation more effectively.