The Big Rewards of Email Deliverability

Email delivery is an outcome easy to take for granted, but the objective industry experts at 250ok have measured that 28% of all sent email is rejected by receiving systems or lands in the spam folder—in other words, with most email delivery options, more than one in four emails never arrives in the inbox! That’s an astonishing failure, when you consider the real-world impact of undelivered messages—missing revenue, decreased customer engagement, and operational inefficiencies. Ignoring message deliverability quite literally means leaving money on the table. Using independent, third-party data, we analyzed deliverability performance across the industry. In “The Big Rewards of Email Deliverability,” you will read about: Differences in inbox performance across providers, email delivery services ranked by third-party data for 2017, and how to quantify the bottom-line impact of undelivered email.

Publication: 
Sparkpost
Author: 
Sparkpost
Document Type: 
Research
Paywall: 
Free

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