Beyond the Walled Garden

There’s a lot of talk about Walled Gardens – big digital media properties that use your customer information to run campaigns on their platform. While they offer broad reach for some advertisers, there are also downsides that marketers should be aware of before going behind these digital walls.  In this new e-book from 4INFO, you’ll gain a clear understanding of major challenges walled gardens create. And you’ll also learn five key strategies that will enable you to maintain control of your digital media buying and ensure that you get the data you need to power your marketing efforts.

Publication: 
4 Info
Author: 
Chuck Moxley; Ken Mallon
Document Type: 
Research
Paywall: 
Free

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