Beverage Company Increased its Distributers through Direct Mail Campaign

4u2u Brands is a beverage company whose flagship brand, Fruit 66, is an all-natural, carbonated fruit juice drink. This company wanted to increase awareness of their new and existing products to the beverage marketplace by sending marketing postcards to thousands of school districts. At the time of this case study, the beverage company reported their campaign increased their list of distributers to a worth of about $100,000 additional dollars per year.

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