Best Practices For Managing A Market Research Online Community

Market research online communities (MROCs) are an increasingly popular qualitative research method. They allow market insights professionals to engage with consumers via a number of different qualitative research activities and provide in-depth insights in a relatively quick nature. Though they are, in most instances, more cost-efficient than traditional forms of qualitative research (i.e., focus groups), how you manage your community has a profound effect on the output you receive. This report shares 10 best practices that will help you effectively and efficiently manage an MROC.

Publication: 
Forrester
Author: 
Colella, Lindsey; Reineke, Reitsma; Morrill, Ryan
Document Type: 
Research
Paywall: 
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