Best Practices In Digital Money Managament

The critical question for eBusiness and channel strategy professionals who have launched, or are about
to launch, digital money management is how to drive customer adoption and use. To help, Forrester
interviewed leading banks and vendors to identify processes and best practices. This report looks at how
to drive adoption and use of digital money management by understanding customers’ needs, following
a customer-centric design process, using marketing and education to increase awareness, and providing
practical advice as part of a fun and easy-to-use money management experience.

Publication: 
Forrester
Author: 
Walker, Stephen
Document Type: 
Research
Paywall: 
$

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