B2C Marketers’ Online and Offline Campaign KPIs Are Converging

When B2C companies launch offline marketing campaigns, they tend to do so with brand loyalty and awareness and customer retention in mind, according to a study from PlaceIQ conducted by 451 Research. However, offline marketing campaign KPIs are evolving to use more online success factors, per the report, while online marketing campaigns are adopting more offline KPIs.

Publication: 
Marketing Charts
Author: 
Marketing Charts
Document Type: 
Research
Paywall: 
Free

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