B2B Marketers Must Step Up to Support Sales

This report examines ways in which B2B marketing and sales teams work together to turn prospects into customers. As opportunities enter the funnel, sales enablement strategies can help sales teams be more efficient as they nurture the prospect and then close the deal.

Publication: 
eMarketer
Author: 
Ryan, Jillian
Document Type: 
Research
Paywall: 
$

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