Automotive Shop Gained Thousands in Revenue from Postcards

Rivercity Autowerks is an automotive repair shop in Hudson, Wisconsin that wanted to engage a very specific customer base: VW, Audi and Volkswagen owners that have vehicles between the years of 1998 and 2008 in a 20 mile radius of their auto shop. The company wanted to increase clientele. Rivercity Autowerks’ advertising campaign consisted of 3,500 postcards promoting VW, Porsche, and Audi auto repair. Their return on investment for their marketing campaign was 470%.

Document Type: 
Case Study

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