Audience Targeting Top Method Used to Place TV Ads

Audience targeting is the primary method used among 52% of respondents, for example, by advertising a car on a network, channel or show watched by men or women who are in the market for a new car.

One-third of US marketing executives said that placing ads on networks with content generally targeted to their audience, like advertising women’s products on the Lifetime network, was the method they used.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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