Attribution Is Becoming More of a Priority for Marketers

Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored. But a shift is occurring, finally pulling attribution into the spotlight when it comes to marketer priorities.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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