Artificial Intelligence: The Bridge Between Data & Personalization

In this whitepaper Emarsys examines how the abundance of data, once considered a luxury, can easily be organized, analyzed and eventually applied to optimize marketing efforts. Today's marketers are overworked, and facing incredible pressure to both deliver exceptional customer experiences and drive revenue. Spending their days battling with complex technology, statistical analytics, and fighting to show the return on marketing investment is not effective. This guide highlights: How to bridge the "Marketing Gap" with Artificial Intelligence, How its Revolutionizing the Marketer's Role, AI-Driven Product Recommendations, AI-Powered Incentive Recommendations. Download this whitepaper to learn how AI can eliminate the tedious and time consuming tasks to allow marketers to focus on what counts: overall strategy & creative.

Publication: 
Emarsys
Author: 
Emarsys
Document Type: 
Research
Paywall: 
Free

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