Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now

Over the last decade, people have come to use their mobile devices over all other devices to browse and shop on websites. Is your brand prepared for this new mobile-first world? If you’re an e-commerce business, this might be the most important question to answer early in 2017. Why? Because every day you don’t compete in the mobile circle, you become a little less relevant among your customers. Here’s what we’ll cover in this eBook: Why retailers should have a strategy to accommodate the monstrous growth of mobile sales, mobile consumer data from Black Friday 2016 and what it means for retailers in 2017, and mobile marketing musts that are no longer optional, including in-app messaging, push notifications and SMS messaging.

Publication: 
Emarsys
Author: 
Emarsys
Document Type: 
Research
Paywall: 
Free

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