Apparel Retailers and Digital Commerce: Trends and Benchmarks

eMarketer forecasts US retail ecommerce sales of apparel and accessories will reach $60 billion in 2015, a 17.2% share of total US retail ecommerce. Consumers have a wide range of retail choices when shopping for apparel: discount stores, department stores and specialty stores of all sorts, from fast fashion to luxury. As a general rule, apparel-specific retailers tend to have a higher percentage of revenue coming from ecommerce than do discounters or department stores.

 

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
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