App Install Ads Help Marketers Cut Through the Clutter

Consumer demand for mobile apps is insatiable. Both the number of app users and their daily time spent are growing rapidly. But in some cases, apps have become victims of their own success. At a time when demand is soaring, it’s harder than ever for apps to get noticed, and increasingly difficult to keep users coming back once the apps have been downloaded.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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