Advanced Analytics for Marketing: Five Representative Use Cases

Marketing analytics is rapidly transforming from a descriptive, single-channel reporting function to an advanced discipline using a portfolio of data science tools and techniques. This research gives digital marketing and IT leaders a look at five common use cases for advanced marketing analytics.

Publication: 
Gartner
Author: 
Kihn, Martin
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.