Advance Your Social Marketing Maturity

In the US, marketing leaders plan to spend $17 billion on social marketing programs by the end of 2019. Although this investment reflects a shared optimism about social's potential to create the reach, depth, and relationships that successful marketing programs require, many brands lack the critical organization, culture, strategy, and data capabilities needed to secure a healthy return on their social marketing efforts. Advancing social marketing maturity doesn't happen overnight, but there are key steps that marketing leaders can take now to accelerate to the next stage. In this report we provide you with a road map to each social marketing maturity stage by identifying the key capabilities you must prioritize and the specific actions you can take to accelerate your advancement.

Publication: 
Forrester
Author: 
Celestre, Kim
Document Type: 
Research
Paywall: 
$

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