Ad Spending In Niche Channels Spells The End Of Online Advertising As We Know It

According to Forrester's most recent five-year forecasts of online display advertising and social media advertising, spending on advertising in the US will grow by 78% between 2016 and 2021, largely due to the rapid expansion of social media advertising. B2C marketers should read this report to understand the key changes in online display and social media advertising spending in the next five years, the dynamics driving its growth, and what the landscape will look like in 2021.

Publication: 
Forrester
Author: 
Merlivat, Samantha
Document Type: 
Research
Paywall: 
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