Ad Campaigns Reimagined

In this report we investigate what it might
take for five of the most memorable UK TV
ads from a pre-internet age to work today.
We draw on fresh consumer research into the
kind of emotional impacts that are most likely
to lead them to engage with brands. We also
explore consumer frustrations with modern
marketing and test which of our favourite
pre-internet ads are actually the most
remembered and enjoyed.
Critically, we present insights from data,
media, content and creative strategists from
Acxiom and the Starcom Mediavest Group.
Together, they analysed the consumer
research results and looked to ‘reimagine’ five
of UK consumers’ favourite pre-internet ads
for a multichannel 2015 world.

Publication: 
Acxiom
Author: 
Acxiom
Document Type: 
Research
Paywall: 
Free

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