7 TV Ad Trends for 2017

For advertisers, TV is still king leading all other media in spend and time spent viewing. Global TV advertising is a $202 billion business that is expected to grow between 2%-5% in the next five years. What has changed about TV is the way people consume it. The where, when and how of TV viewing has evolved significantly in the past few years and some advertisers are struggling to adapt

Publication: 
TV Squared
Author: 
TV Squared
Document Type: 
Research
Paywall: 
Free

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