2017 Push Notifications Best Practices

For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. Push notifications are one of the most powerful tools at mobile app marketers' disposal, but also can be the riskiest. Being able to reach a user outside an app is a huge plus for marketers, but sending a bad push notification that the user find's disruptive can cause your users to churn. So what separates good push notifications from bad ones? The Localytics data team analyzed push notification insights from our customers to discover: The best words to use in a push notification, what time of day to send to boost open rates, how behavioral information impacts engagement, and real-life examples of push notifications from apps doing it best.

Publication: 
Loyalytics
Author: 
Loyalytics
Document Type: 
Research
Paywall: 
Free

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