2017 Mobile Wallet Playbook:"Engaging the Other 80%"

The Pareto principle is an age-old rule-of-thumb: 20% of your customers make up 80% of your business. For most brands, these 20% of customers likely have your app and use it regularly. But, the remaining 80% of customers are largely left unaccounted for. This opportunity has prompted brands to develop an “App-Plus” strategy, in other words, how brands engage with customers outside the app. This is where mobile wallet comes into play. But not mobile wallet payments—mobile wallet marketing. In this playbook, you'll get: A framework for using mobile wallet to build an App-Plus strategy, use cases of successful mobile wallet marketing programs, fresh data from 3C’s new 2017 Mobile Wallet Survey.

Publication: 
3Cinteractive
Author: 
3Cinteractive
Document Type: 
Research
Paywall: 
Free

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