2017 Consumer Trends Report
Are Netflix and Hulu killing cable? Have we reached peak organic food? Are consumers frustrated with Uber? Understanding the ebbs and flows of consumer trends is essential for creating successful campaigns, reaching new audiences, and curating brand image. But trends, by nature, are notoriously difficult to predict; by the time a brand catches up it’s often too late. Luckily, social media data offers a real-time window into the mind of the US consumer. We analyzed millions of social media conversations over several years to understand emerging conversations about topics and industries like: Media & Entertainment, Health & Wellness, Personal Tech and Transportation.